“What was your biggest takeaway from DSE 2018?”
I felt as though there were a few more cool technologies shown in the forms of Augmented Reality, Projection Mapping, and Haptics. There was a cool start-up called Tanvas that I found of interest. They were demonstrating the ability to creature textures on an iPad, and it was pretty cool. They were simulating fabrics such as velvet, suede and corduroy. I have already been in touch with their representative at the show to make a visit to our offices. In general, I felt there were more creative digital solutions than in years past. Last year felt dry from a creative POV. The attendance appeared to be good as the show floor was busy when I was there. I also had the opportunity to introduce a student project, which will focus on creative content at a future show. All in all, I felt good about DSE 2018.