Ask the Board – November 5, 2018 | MARGOT MYERS

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“What was your biggest takeaway from DSE 2018?”


DSE has gotten bigger and better over the years. In the early days of the show, an exhibitor you would see one year would be gone the next. Vendors are consolidating, and many small companies have faded away, leaving the industry with fewer, but stronger, choices for content management software, displays and connectivity.

Equally important is that there are more companies who truly understand that an effective network is built on business strategy, not technology. Though the technology supporting digital signage continues to improve, the basics of a successful digital signage deployment remain essentially the same.

About Author

Director, Global Marketing & Communications
The Platt Retail Institute

MEMBER OF THE DSE ADVISORY BOARD
Industry Consultants Council

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