Ask the Board – October 1, 2018 | DAVID OAKLEY

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“What data sources are available to retailers, and how can they be used to determine content displayed on DS devices?”


Consumer insights and research are integral to determining the type of content displayed on DS devices. Impressions, foot traffic and top-of-mind awareness can all be measured by a top-notch data analytics operation. 

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President and Creative Director
BooneOakley

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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