Ask the Board – October 1, 2018 | STEVE DAWSON

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“What data sources are available to retailers, and how can they be used to determine content displayed on DS devices?”


Data-driven signage can leverage inbound data stream from proximity sensors, video analytics systems, sales data, customer data, weather, date & time, and location information to drive contextual, personalized and relevant content and messaging in retail environments.

About Author

VP, Emerging Experiences
SapientRazorfish

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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