“What was your biggest takeaway from DSE 2018?”
There were many great products and topics this year at the show. What I have found as our network matures is that rather than “taking it all in,” I focus on a specific item. Without a doubt I was very impressed on the data side of digital signage.
The ability to track consumers and validate advertising campaigns has come a long way. The various sessions I attended offered up precise information that we are now looking to implement for our network. Specifically, when it comes to advertising, even the local retailer is looking for clicks, likes and detailed numbers to warrant their advertising. We are in now the process, after learning this at DSE, of using geo-fencing and possibly beacons, to garner real-time data and prove not only that people view our network, but we drive sales for our clients.
DSE is right on track with moving a network forward after the screens are lit up. Any new or experienced network operator can learn the latest and greatest at DSE.