Ask the Board – October 15, 2018 | DILEEP VARMA

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“What was your biggest takeaway from DSE 2018?”


It was very interesting to find out the amount of innovation going on in the digital signage space. The proliferation of vendors into this industry and the amount of R&D being allocated towards innovation was impressive. We saw CMS providers chewing away at every bit of the content delivery pie and display technologists trying to “inch-up” every other player.

An area of development that equally interesting was the consistency and standardization of the technology space within this industry. Development of technology across the multiple “sub-verticals” within this industry is taking its own direction when it comes to analytics, credibility and machine learning. We need to get together sooner than later to bring a level of standardization to this technology so that we can pool our resources towards a single unified standardized path and do common good.

About Author

Director of Product Development
Outcome Health

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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