“What was your biggest takeaway from DSE 2018?”
This was my eighth year attending and participating at DSE. This conference continues to grow in not only attendees but also categories of businesses that attend. I was asked to speak on three panels (Programmatic, Data and a Keynote discussion). After a very busy week, the biggest takeaway for me is that the Out-of-Home industry is on the up and up. I haven’t seen this type of interest from large technology brands to Digital Agencies and Programmatic shops. Data companies are finding out how they fit in this industry. We are at a pivotal point for our industry to take ownership into this ever-questioned advertising space.