“What was your biggest takeaway from DSE 2018?”
I felt that DSE 2018 was another successful event. The combination of industry suppliers, content leaders and solutions providers from around the globe made sure there was something for everyone attending the show. One of the most noticeable things for me on the trade show floor was the amount of Asian technology suppliers. It is the first year I have attended were the foreign suppliers where almost equally weighted to the North American ones. It really showed that the technology is becoming more accessible for everyone, and it is also pushing the industry leaders to up their game and push the boundaries of their solutions.
From an educational perspective, it was great to see more brands and creative agencies sharing their experiences. The APEX Awards also saw some amazing work that truly pushed the industry beyond digital signage and into digital experience. This was very refreshing to see. Who knows … maybe the show will be renamed the DEE (Digital Experience Expo). After all, it would be a lot more fitting to the state of the industry.
My biggest takeaway from the show was still the same as every year – the great contacts and networking that takes place at the show, both from a business generation perspective as well as building strategic partnerships and sourcing great new suppliers. There really is no other show better for it. I can’t wait to see what 2019 has in store for us all.