Ask the Board – October 28, 2019 | CHRIS KING

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“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”


There are requirements that govern your digital signage needs and system design and heavily influence your capital investment. One strategy to lower your capital investment costs can be to lower those requirements, which then opens the door to more cost-effective solutions. It is possible to run a signage system with minimal effort/staff, which will also reduce maintenance costs, but it requires extensive planning to accomplish. Taking into account the ability to remotely manage and monitor your signage will be your biggest savings in time and money with regard to maintenance.

Another means of reducing or offsetting costs can be achieved by implementing paid advertising. While this will complicate ongoing signage support because it generally requires proof-of-play reports for advertisers, it can generate a continuous income stream that can be applied to lower overall costs.

About Author

Kroger Television Operations Manager
The Kroger Co.

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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