Ask the Board – October 28, 2019 | DAVID SALEME

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“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”


Effective cost-reduction strategies with digital signage to keep your capital investment low can be broken down into two categories: understanding your need, and reusing support equipment. First, the cost difference between types and sizes of digital signage can be significant. Understanding the proper size and placement of a sign helps to ensure you are buying equipment that actually fits the need. Equally important to the right size and placement of a sign is having an understanding of sign resolution and what is visible to the intended audience.

The cost of newer high-resolution signage, supporting infrastructure, and back of the house equipment (not to mention content design costs) can be significant. If the space and distances for viewing require high resolution, this cost can be justified. It is also important to understand how the final product will be perceived. For example, if no difference would be noticed between a 2-millimeter Direct View LED and a 3-millimeter version from the actual viewing distance of the customer, you can save significant up-front and ongoing expenses by selecting the 3 millimeter. 

About Author

Senior Manager, Business Development
John Glenn Columbus International Airport

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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