Ask the Board – October 28, 2019 | JASON STUEHMER


“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”

The most effective cost-reduction strategy is to buy only what you need. The industry is loaded with options in hardware, software, services and integrations. In each category, there are opportunities to over-buy what is really needed. In contrast, initially buying cheap can cost more in the long-term with additional investment needed to overcome feature shortfalls or poor quality.

If your screens only need to be on 12 hours per day, you can save capital dollars by not buying a 24/7-rated display. If the content you need to display is not very complex, then you can save by purchasing a CMS that has just the features you need. You may also save on capital budget by subscribing to a SaaS-based CMS and moving the expense to an operational budget, which can be beneficial depending on your business.

In these approaches, though, be sure to consider that the informational needs of your audience aren’t slighted or that the constraints of the system will prevent you from scaling up during the life expectancy of the solution.






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Captain Freeman Inn – Cape Cod

End User Council

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