“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”
There are a couple ways to keep capital investment and ongoing costs low. The primary method to do this would depend on the customer’s ability to build some of the skills in-house v. outsourcing. For example, do you have a facilities team that could be responsible for installing signage, or do you need to outsource it? On the hardware side, there are various financing methods. As an example, leasing hardware (similar to how Internet companies do with Internet routers) is a way to circumvent a large up-front sum and pay over time. The benefit here is that you get a new piece of hardware every (x) years without having to worry about shelling out a lump sum payment at those intervals.