“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”
Outside of some of the traditional hardware cost-reduction strategies that might first come to mind, as a marketing manager, there are some strategies on the more content/governance side of digital signage that will help reduce costs.
The first is creating processes and tools that can optimize the workflow for the user. Between automation, a user-friendly interface and good training, the more you can streamline project tasks on the content side of digital signage, the lower the potential headcount for managing the system. This can be impactful when looking at total cost of your system and the cost to keep it up and running.
Another effective cost-reduction strategy is to look carefully at your software service contract. For example, we have more than 200 ‘local’ users trained to upload personalized content to their department’s digital sign, which runs in addition to the corporate messaging created by my team. It could be a very costly set up to have this decentralized governance of the system – if there was a cost per head/license, etc. Be smart in reviewing the intersection of a) how your system will be governed, and b) your software license agreement. Make sure it aligns or you might find costly fees later on.