Ask the Board – October 28, 2019 | TRACI QUILLEN STEWART


“What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?”

Cost versus value is our driving force. Our cost-reduction strategies involve hardware, software, and platform hosting. Many content management systems (CMS) are built to support bringing your own device (BYOB). This allows for the flexibility to find a cost-effective solution for media players. We are continually evaluating CMS vendors to ensure that we have a valuable platform at a reasonable cost. As we look at new CMS vendors, we are monitoring their cloud hosting to eliminate having on-premise server costs. We evaluate annual maintenance fees to ensure we are only paying for capabilities that we need. In addition, we continually monitor the digital signage market for other ways to reduce the costs. Effective cost-reduction strategies are a huge part of keeping your digital signage solution sustainable.

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Digital Signage Solutions
Eastman Chemical

End User Council

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