Ask the Board – October 7, 2019 | IAN DALLIMORE


“How do you manage software updates so that your players are protected while minimizing the chance of downtime due to complications?”

It is our policy at Lamar Advertising to prevent automatic updates from affecting our players.  We simply do not allow them. Instead, we run updates in our test environment to minimize the risk of adverse effects. Once we confirm that an update is acceptable on our platform, our internal team then rolls it out in a systematic approach.  This is done either during business hours or after hours depending on which systems are affected and what live monitoring is needed. This methodology is extremely important, as we make sure we do everything in our control to make sure the advertisers campaigns aren’t affected. 

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Vice President of Digital Growth
Lamar Advertising Company

Out-of-Home Network Council

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