ASK THE BOARD: Overhyped Digital Signage Strategies

0
What digital signage strategy is over-hyped and why?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“Organizations use digital signage technologies for many different purposes. Some use digital signage to drive sales and enable personalization, like at a fast food drive-thru. Others use digital signage to create a narrative and otherwise turn a physical location …”
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Karyn DiMattia

“Thinking about multiple digital signage fixtures within a single retail space as advertising units only is an over-hyped strategy and a big missed opportunity. “
KARYN DiMATTIA
Vice President, Head of Studio 361
TD Bank
 

Read the Answer by Dave Koppelman

“As of this writing, I feel that 3D imagery has been over-hyped. It is a very cool looking technology, but the cost of implementation, the limitations of possible placements, and the payoff doesn’t cover  …”
DAVE KOPPELMAN
Managing Partner
MacDonald Media

 

 

Read the Answer by Travis Kragh

“Last year, the big buzzword at DSE was ‘DATA.’ Everyone was out to flex their muscles and show how they leverage data in their content. While data-driven content is fascinating and powerful, it is often times over-hyped  …”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“In my opinion, the comparison of programmatic digital (pDOOH) to that of online actually discounts the value proposition of OOH at large. While OOH, particularly the digital place-based formats, has moved …”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“There’s an ongoing collective need to believe in a Minority Report outcome. A persisting view that the “future“ will be amazing once we can somehow use face recognition to allow DOOH to send 1:1 messages to passersby.”
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.