ASK THE BOARD: Pandemic Workflow

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What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Doug Anderson

“For the transit industry, digital signage has proven to be a valuable information dissemination medium during this pandemic. It allows the agency to immediately broadcast …”
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Penny Carter

“In our company’s digital signage space, the workflow has most definitely been negatively impacted. All salaried personnel, including all content management creators, are working remotely.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“The biggest impact the COVID-19 pandemic has had is all about economics. Digital signage in general is a wish list item for us, not a must-have item in order for our organization to operate.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Jon Cheatwood

“While our signs currently have very few eyes on them, we have to plan on changes for when people return to campus.”
JON CHEATWOOD
AV Technician
University of Notre Dame
 

Read the Answer by Frank Coccaro

“Digital signage can be utilized to help tackle this pandemic, allowing for the clear communication of important hygiene and social distancing measures.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by William Coffey

“The pandemic has and will continue to change the way that digital signage is used. In many spaces, where large crowds of people used to congregate, there were different advertisements constantly rotating through the displays.”
WILLIAM “WILL” COFFEY
Department Systems Administrator, Information Systems
McCarran International Airport
 

Read the Answer by Angel Cordero

“As a signage technology leader, I have found that there are three capabilities that have become extraordinarily important during these COVID times … “
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Dominic DeSieno

“I think the biggest impact to digital signage caused by COVID will simply be foot traffic.”
DOMINIC DeSIENO
Digital Signage Technology Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Karyn DiMattia

“In the wake of COVID-19, most brands are refocusing the strategy behind all their communications channels (paid and owned/digital signage and otherwise) to be less … “
KARYN DiMATTIA
Vice President, Head of Studio 361
TD Bank
 

Read the Answer by Len Dudis

“The most obvious impact of the pandemic on businesses has been a financial one. The temporary loss of business across many industries has caused plenty of companies … “
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Cheryl Flohr

“Budget. Distractions. Changing priorities. Urgency. In a business environment, digital signage is nice to have, but not always perceived as urgent or required.”
CHERYL FLOHR
Director of Communications – Parker Aerospace
 

Read the Answer by Mark Geiger

“One of the positive aspects regarding digital signage at our convention center during this pandemic is advertisers are able to change their messaging on outdoor displays …”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Joshua Goodwin

“Digital signage in retail not only offers promotional material and advertisements, but it can also be used to relay important messaging that, while not directly connected …”
JOSHUA GOODWIN
Digital Signage Administrator – Eileen Fisher, Inc.
 

Read the Answer by Jerry Harris

“As we reopen our facility, the primary focus is on the safety of our guests as well as our staff. The number-one priority of our digital signage network is to educate our guests … “
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Jonathan Jackson

“Due to the pandemic, companies are going to need to become more flexible and consider options that include workflows …”
JONATHAN JACKSON
Business Analyst, Digital Transformation & Technology
Chick-fil-A, Inc.
 

Read the Answer by Chris King

“We’re not seeing so much of a change in workflow, but certainly seeing a change in content, which can affect workflow. Much of our content was originating from a controlled origin through …”
CHRIS KING
Kroger Television Operations Manager – The Kroger Co.
 

Read the Answer by Joseph McQueen

“Most of our public-facing signage has changed to support our front-line workers and messages of encouragement for the communities they’re based in. Our internal signage has mostly been … “
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Nate Morris

“In March, we used our digital signage network to help spread the messages about classes moving to online-only, and for faculty/staff to work from home as much as possible.”
NATE MORRIS
Manager, Enterprise Desktop Services
University of Nebraska
 

Read the Answer by Alisa Pinciotti

“Our administration is now more aware of the depth of our digital communication system’s capabilities and how quickly we can reach different audiences, staff, families and patients … “
ALISA PINCIOTTI
Senior Project Manager
Nationwide Children’s Hospital
 

Read the Answer by Ralph Schorbach

“In our world of COVID, as many of you know, I’m living out my existence at home in isolation (generally speaking), but it seems our digital signage is not.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Guy Silver

“This pandemic posed a number of problems for Costco’s existing communications structure, but it also presented some favorable circumstances.”
GUY SILVER
Communications Director
Costco
 

Read the Answer by Klaus Smit

“Here are the “pros” and “cons” of using digital signage during this pandemic:”
KLAUS SMIT
Formerly with PepsiCo
 

Read the Answer by Eliot Smith

“With the change in customer patterns and volumes, we are evaluating the content we display to ensure it is the right messaging for our customer and business.”
ELIOT SMITH
Senior Technical Product Manager, Retail Technology
Starbucks
 

Read the Answer by Steve Chewie Stavar

“The pandemic has obviously impacted the number of eyes on screens. With no students and minimal faculty and staff on campus …”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Jessica Stevens

“Many of the signs that we have previously used for customer signage in the previous retail model have been repurposed to assist employees, while stores aren’t open to the public.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Our digital signs are being utilized to deliver pandemic messages to employees who remain onsite. In addition, we are working to develop a digital communication plan for employees … “
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Jason Stuehmer

“The pandemic has definitely raised the priority of quickly updating content on digital signs, which is the primary benefit of digital signage.”
JASON STUEHMER
Digital Signage/Screens
Massachusetts Bay Transportation Authority
 

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