ASK THE BOARD: Pitching Big Ideas

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How do you pitch a big idea involving digital signage to a new client?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Mark Geiger

“Fortunately for me, I am able to pitch big ideas involving digital signage several times a month.”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by April Johnston

“Prepare, prepare, prepare. And have visuals! My role is in-house, creating and planning digital signage artwork.”
APRIL JOHNSTON
Senior Marketing Manager, Digital – First Republic Bank
 

Read the Answer by Dave Koppelman

“When we pitch new opportunities to clients, we need to make sure we have every ‘T’ crossed and ‘I’ dotted. While this sounds obvious, it isn’t always practiced.”
DAVE KOPPELMAN
Managing Director
MacDonald Media

 

 

Read the Answer by Travis Kragh

“Selling through innovative ideas to a new client can be challenging. Here are a few simplified steps we follow at ClockNine…”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“I would pitch a big idea involving digital signage the same way I would pitch a big idea in any other medium.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

Read the Answer by Christina Radigan

“Digital signage, a one-to-many medium, provides the opportunity to reach audiences at mass, through targeted channels.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“We pitch a big idea with digital signage the same as all ideas. We work to prove the concept as a truly compelling solution to the problem.”
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

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