ASK THE BOARD: Planning Digital Design in a Retail Space

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What advice do you have for store designers when they are asked to plan digital signage in a retail space?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Dave Dolejsi

“In 13 years or so, I’ve seen a lot. My company focuses on content, but it wasn’t always that way.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Ben Kaluski

“The retail space is highly competitive, and companies are constantly improving customer experiences in their locations.”
BEN KALUSKI
Account Manager – Freshwater Digital
 

Read the Answer by Bryan Meszaros

“Store designers should perceive digital signage as a functional design element in the space instead of an object on the wall.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Store designers need to remember that much of what they’ve been doing for years with printed signage still works on digital.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

Read the Answer by Marcos Terenzio

“As customer needs change and emerging technology enables new possibilities, retail channels need to adapt in order to stay relevant.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

1 Comment

  1. Customer experience is the key in industries like the retail market and digital signage is capable to fulfill that need of the store owners.

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