ASK THE BOARD: Privacy Regulation?

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As technology for digital signage matures and becomes more interactive and personalized with beacons and video analytics, should regulation similar to the recent GDPR and CCPA (California Consumer Privacy Act) policies for the web be implemented for digital signage?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“While the GDPR, CCPA, and other privacy/anonymity laws are typically aimed at data mining and tracking users’ web activities, the scope of these laws is not generally limited to the web; they already apply to digital signage technologies.”
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Dave Koppelman

“Absolutely. If technology allows a company to capture data from user interaction via a screen, the consumer MUST be notified about what is being recorded, what is being used, and where it will be used.”
DAVE KOPPELMAN
Managing Partner
MacDonald Media
 

Read the Answer by Travis Kragh

“Up to this point in time, privacy invasion has not been a huge concern for digital signage. The industry trend is clearly leaning toward the adoption of measurement, identification and surveillance.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Ameet Shah

“Digital signage is a critical medium that has been subject to many regulations and business controls. With privacy regulations forthcoming, there will be greater challenges.”
AMEET SHAH
VP, Global Tech and Data Strategy
Prohaska Consulting
 

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