ASK THE BOARD: Product Lifespans

1
How do you assess the product “lifespan” and update cycle of your devices that are in the field?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“For this question, I reached out to the expert at Lamar Advertising, Bill Ripp, Vice President of Digital Development.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Ian Gadsby

“There are two factors: One is accounting. One must depreciate at the rate (or faster) than the actual lifespan of the product.”
IAN GADSBY
Vice President of Digital Technology
PATTISON OneStop
 

Read the Answer by Chris Mackenzie

“At Clear Channel Outdoor, we employ a number of methods to determine if a product is at or near the end of its life.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Bill Maslyn

“We believe the product “lifespan” of devices should be fully assessed before they ever go into the field.”
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
 

Read the Answer by Mike Naclerio

“The “lifespans” of our various digital display products and digital systems are determined using information obtained from our digital hardware partners, our own empirical testing and historical performance data.”
MIKE NACLERIO
Vice President, Digital Technology and Operations
JC Decaux
 

Read the Answer by Dileep Varma

“Product lifespan is influenced by several factors…”
DILEEP VARMA
Director of Product Development – Outcome Health
 

1 Comment

  1. This is great information from all of you. Thanks for the help.

    As a follow up, what do you typically do with devices once they reach the end of their cycle either because of degradation, or you determine it’s time for a refresh?

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.