ASK THE BOARD: Programmatic Digital Out-of-Home

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What else is needed for programmatic to be a consistent part of your DOOH sell/buy?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“While other parts of the company do provide media buying services, the clients that I work with comes to us to find ways to …”
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Dave Koppelman

“In order for programmatic to be a consistent part of my DOOH buy, we will need consistent audience data. We can’t have multiple data sources between all the different media companies.”
DAVE KOPPELMAN
Managing Partner
MacDonald Media

 

 

Read the Answer by Travis Kragh

“Advancements in data management have pushed programmatic digital out-of-home (DOOH) to become one of the most exciting and fastest developing sectors within advertising.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“In 2018, the OOH industry estimated that approximately 4 percent of DOOH was transacted programmatically.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“In short, to make programmatic a consistent part of our DOOH sell/buy, we require common ground.”
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

Read the Answer by Ameet Shah

“Programmatic is a type of advertising opportunity that introduces systems and automation.”
AMEET SHAH
VP, Global Tech and Data Strategy
Prohaska Consulting
 

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