ASK THE BOARD: Pros & Cons of Mixing Messaging

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What are the pros and cons of combining different types of messaging (such as wayfinding and advertising) in one display?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Elicia Davis

“Can too much information at one time be a good thing, or does it ruin the intent of the messaging? There are pros and cons to this, but it all depends on how the business is trying to utilize the display.”
ELICIA DAVIS
Project Manager – Freshwater Digital
 

Read the Answer by Dave Dolejsi

“This is all about balance, the environment, and ultimately, consumer (or audience) experience.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Bryan Meszaros

“There is always an opportunity to combine different types of messaging within a single display. That challenge it creates is establishing an effective balance (and relationship) between the two formats, which helps the audience.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Combining informational content with advertising content is how most of the Internet and advertising supported smartphone Apps work.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV
 

Read the Answer by Rick Robinson

“Only pros. The more we can merge public information and commerce into one “screen,” the better it is for both channels. It’s time for us to evolve beyond the separation of messaging commerce in one place and the necessities of life in another.”
RICK ROBINSON
Partner/Chief Operating Officer – Billups

Read the Answer by Marcos Terenzio

“Digital experiences have the tremendous benefit of allowing several types of communications to be displayed. In order to maximize this, benefit it is important to begin with a proper content strategy.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

1 Comment

  1. How much thought goes into protecting digital signs from the power quality issues that cause signs to fail? Do you rely on the customer to provide quality power or do you take that out of the customer’s hands by protecting inside of the signs?

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