ASK THE BOARD: Real-Time and Dynamic Content Inspiration

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In what innovative ways have you incorporated real-time and dynamic content into digital advertising?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“The use of data and creative is my favorite topic in our industry! Over the years, we’ve seen more and more advertisers truly use digital OOH to its fullest capabilities by incorporating data to create more dynamic campaigns.”

IAN DALLIMORE
Vice President of Digital Growth – Lamar Advertising Company
 

Read the Answer by Karyn DiMattia

“We have an ATM hub location in New York City with video walls that can be seen externally as well as internally. The location is positioned directly next to a subway entrance, and we asked ourselves how we could use this opportunity to provide useful information for consumers.”

KARYN DiMATTIA
Vice President, Head of Studio 361, TD Bank
 

Read the Answer by Ian Gadsby

“PATTISON’s been doing real-time content since launching our first transit network in 2005. Content for viewers (News, Weather, Traffic) brings attention to the screens in a captive space like elevators or transit platforms.”

IAN GADSBY
Vice President, Digital Technology and Operations
PATTISON Outdoor Advertising
 

Read the Answer by Dileep Varma

“While pre-programmed content provides predictability for your playlist, it is important to be able to splice your playlist with dynamic real-time content.”
DILEEP VARMA
Head of Product Development and Operations
Outcome Health
 

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