Ask the Board – September 24, 2018 | DARLA MORSE

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“In a busy setting, do animation and sound in particular distract viewers from absorbing your messages, or do they help to draw attention? How much is too much?”


For our restaurants, sound would be distracting as it is not a large area. It is more impactful to position the images strategically on the board where you want the guest to look first.

About Author

Chief Information Officer
Arby’s Restaurant Group, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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