Ask the Board – September 24, 2018 | GARY HARRIS

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“In a busy setting, do animation and sound in particular distract viewers from absorbing your messages, or do they help to draw attention? How much is too much?”


A “busy” setting for a university campus is probably very different than a busy setting in a shopping mall, but here on campus EVERY time we have deployed a sign that had sound … we were asked within 24 hour to turn it OFF.  So in our typical venue the answer is sound distracts.  Animation or just basic motion is always a winner … something that grabs the eye of a passer-by. Can there be too much animation/ movement?  Definitely.  You still want the image to change pretty quickly, and you don’t want to distract the eye from seeing the actual message. Ever watched a commercial, then asked yourself what it was advertising?

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Digital Video Engineer
Notre Dame

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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