“In a busy setting, do animation and sound in particular distract viewers from absorbing your messages, or do they help to draw attention? How much is too much?”
Depending on the type of ‘busy” environment, whether it’s visual clutter, high-traffic activity, or a multitude of other distractions, animation can break through it as the eye is attracted more to motion than to static images. Although animation attracts attention, research in education and cognitive science has found that it might not necessarily equate to understanding the information included in the message. In other words, motion is a great tool for engagement but could be a detriment to comprehension. Likewise, sound has to be utilized cautiously when screens are located in close proximity to employee workstations or near reception areas and main lobbies.