Ask the Board – September 30, 2019 | WELLS CAUGHEY

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“If you could create a magical tool, resource or component for digital signage, what would it be and how would it revolutionize the industry?”


The magical tool for digital signage is the same tool that would be used for all marketing activities: It would be a tool that can perfectly attribute an individual’s purchases to the digital signs and content that contributed to generating those purchases.  By having this information, content production and scheduling could be made far more relevant to individuals, thereby increasing the utility of the digital signage network.

About Author

Director
Technology & Connected Environments

MEMBER OF THE DSE ADVISORY BOARD
Brand Marketing & Ad Agencies Council

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