ASK THE BOARD: Signage Analytics Update

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What update to your signage analytics would excite you?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“In this new age, the way we collect data is constantly evolving. This goes beyond just the data sets working with third-party companies like … “
IAN DALLIMORE
Director, Digital Growth – Lamar Advertising Company
 

Read the Answer by Ian Gadsby

“I think more ANALYTICS rather than more DATA would excite me. We’re overwhelmed with data. I’ve got sensors and health information on a hundred things in thousands of units in the field.”
IAN GADSBY
Vice President of Digital Technology
PATTISON OneStop
 

Read the Answer by Dileep Varma

“I would like to see true customer impression data become associated with attribution to sales lift. Today, we rely on third-party market research to understand impression data.”
DILEEP VARMA
Head of Product Development and Operations
Outcome Health
 

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