ASK THE BOARD: Smaller Surface Signage

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What are some of the most effective ways to utilize smaller surfaces for signage or projection?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Joel Allard

“Smaller surfaces or spaces can work well for something interactive that is personal or private (everything from a shopping advisor to an ATM screen).”
JOEL ALLARD
Senior Business Partner, In-Store Digital – Target
 

Read the Answer by Algernon Callier

“The biggest challenges of small-size signage tend to be…”
ALGERNON CALLIER
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts
 

Read the Answer by Megan Cardaman

“There are a few ways to most effectively use smaller surfaces for digital signage, and most of those fall into specific use cases. “
MEGAN CARDAMAN
Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Penny Carter

“There are many ways to utilize smaller surfaces for digital signage, but what are the most effective ways to date?”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“Small surfaces are sometimes overlooked in the digital signage industry, where it seems bigger and brighter tends to happen quite a bit.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“I believe you will see more and more smart displays including 4D images in vibrant colors and on unexpected contoured surfaces.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“Small signs appear to have significant communication limitations, especially in the era of extra- large screens and massive video walls.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Michael Dwyer

“Smaller surfaces and signage can present some interesting opportunities to connect with consumers.”
MICHAEL DWYER
Senior Marketing Manager, Digital – Subway
 

Read the Answer by Paul Fleuranges

“I think form factor has as much to do with effective utilization of small surfaces as anything else.”
PAUL FLEURANGES
Director of Corporate Initiatives – Metropolitan Transportation Authority
 

Read the Answer by Cheryl Flohr

“A good way for me to answer this question is to describe how we are using a variety of screens, including a bunch of small ones, in a new installation at our global headquarters.”
CHERYL FLOHR
Director of Communications – Parker Aerospace
 

Read the Answer by Lena Forrest

“With a targeted content strategy and strategic placement, smaller signage allows you to supplement your main signage and reach audiences in spaces where larger screens would be ineffective.”
LENA FORREST
Vice President, Senior Manager of Marketing – TD Bank
 

Read the Answer by Mark Geiger

“When it comes to digital signage, I’m a fan of go big or go home. However, I do realize there is a need for signage on small surfaces.”
MARK GEIGER
Advertising Sales Manager of Products and Services
Georgia World Congress Center
 

Read the Answer by Joshua Goodwin

“As displays steadfastly become larger and more prevalent, we often forget how effective small, appropriately placed digital signage can be.”
JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.
 

Read the Answer by Thomas Kunka

“When thinking about smaller surfaces, one striking example is room signage.”
THOMAS KUNKA
Senior Application Specialist – University of Illinois at Urbana Champaign
 

Read the Answer by Patricia Mitrano

“One of the most effective ways smaller surface digital signage is utilized in my opinion is at hotel check-in counters.”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Angie Nalepka

“The advent of smaller digital signage technology is truly is a game changer. Before I discuss retail, I’ll share a story of a recent conference center visit.”
ANGIE NALEPKA
Senior Manager, Digital Experience & Creative
Rogers Communications
 

Read the Answer by Michael Oram

“In an airport setting, it is an ongoing challenge to get passengers to read wayfinding signage even when we make them very large. “
MICHAEL ORAM
Airport Contract Specialist/MA II – McCarran International Airport
 

Read the Answer by Daniel Orme-Doutre

“Small surfaces are great for intimate and up-close interactions. Tablets at dining tables, airports, food truck menus, portable tabletop tent replacements and room placards are a few appropriate examples.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Randy Poindexter

“Smaller surfaces will require streamlined content to be effective – fewer words and details with broader messages that still capture attention…”
RANDY POINDEXTER
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.
 

Read the Answer by Jim Riley

“Within Nationwide Arena, we have several locations that display and effectively use smaller surfaces for digital signage. Here are some of the more popular uses…”
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by Wayne Rorex

“For us, if an area is too small for effective signage, we tend to utilize a self-service kiosk, which allows the customer to get the needed information.”
WAYNE ROREX
Management Analyst – City of Los Angeles
 

Read the Answer by David Saleme

“The use of any surface, including a smaller surface, for digital signage has common elements related to placement to ensure effectiveness.”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

Read the Answer by Ralph Schorbach

“There are realities and realistic expectations given to most digital signage implementations.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Jessica Stevens

“I think an effective way to use projection in instances where you need to show where something is or for areas that don’t have room for a screen you can project onto your needed surface.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Smaller surface signage can be used as a productivity tool at receptionist desks or entrance areas. This type of signage can assist with visitor check in, room availability/reservations, current events and frequently asked questions.”
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Ryan West

“Small displays are generally more in direct view and reach of the consumer and can be made interactive by adding touch capability.”
RYAN WEST
Director, Global Equipment Engineering
The Coca-Cola Company
 

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