ASK THE BOARD: SoC vs. Media Players

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With more and more manufacturers offering System on a Chip (SoC) solutions, what’s the tipping point end users need to consider when planning their solutions?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Doug Anderson

“For small-scale systems – say a dozen displays or less – there is no reason not to go the SoC route today. The biggest remaining factor for SoC displays these days is the inability to …”
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Penny Carter

“System on a Chip solution versus media players can be a difficult decision for some. Personally, I have not had good experiences with SoC systems.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“SoC or Systems on a Chip have been around since 2012, and maybe even a little earlier than that, where an effective computer would reside right on the display itself…”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“The best and easiest way to decide on which solution to use is to answer these simple questions. If you answer yes to all of them, then SoC is a viable replacement for your existing media players.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“I love my small reliable media players because they support HTML, are low cost, and they work reliably for years.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Len Dudis

“There’s really no simple answer to this question that encompasses all the possible scenarios. There are several factors that could enter into the equation, including: What format of content will be displayed?”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Michael Dwyer

“SoC presents a great cost savings opportunity, but you need to have an understanding of what content you are looking to run, now and in the future, to make sure that it is the right solution.”
MICHAEL DWYER
Senior Marketing Manager, Digital – Subway
 

Read the Answer by Paul Fleuranges

“SoC is a great solution for that business or end user looking for a low cost of entry into digital signage, where a fully robust enterprise platform may be too costly or just more then they need at the moment.”
PAUL FLEURANGES
Director of Corporate Initiatives
Friends of the New York Transit Museum
 

Read the Answer by Joshua Goodwin

“Moore’s Law states that the “…number of transistors that engineers could place onto a microchip would double every 18 months.” This is still true today and is one of the reasons we’re seeing the marriage of SoC technology and digital signage. “
JOSHUA GOODWIN
Digital Signage Administrator – Eileen Fisher, Inc.
 

Read the Answer by Jerry Harris

“As with most decisions surrounding your digital signage solution, cost is the major influence. Minimizing the equipment expense can make a world of difference.”
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Chris King

“At this time, when we consider SoC vs. platforms such as Windows, the difference continues to be the use cases.”
CHRIS KING
Kroger Television Operations Manager – The Kroger Co.
 

Read the Answer by Joseph McQueen

“System on a Chip has made large strides over the years in terms of offering a long-term solution for digital signage while keeping the solution lean. There are many benefits to this in terms of cabling, simplicity, and management.”
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Michael Oram

“When considering SoC solution v. media players, I think the tipping point is different depending on the installation. If you have power and/or cost limitations, then SoC might be an appealing option.”
MICHAEL ORAM
Concessions Manager – McCarran International Airport
 

Read the Answer by Daniel Orme-Doutre

“SoC can be a great option for eco concerns and power consumption restrictions as well as tight budgets. While many display technologies are offering SoC, there is still a “wild west” out there for SoC…”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Randy Poindexter

“Here are the pros and cons, starting with the obvious need for eliminating an external media player. The SoC Smart Displays will not require Media Players.”
RANDY POINDEXTER
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.
 

Read the Answer by Jim Riley

“System-on-Chip is a relatively new technology, but it is certainly growing as compared to media players in the digital signage universe. Some topics to evaluate when planning solutions that benefit SoC include cost and installation.”
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by Ralph Schorbach

“SoC is becoming more of a reality in the digital signage realm with the computing and video graphics power of these SoC devices improving, but I don’t believe they are quite where they need to be.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Klaus Smit

“To decide between SoC and Media Players solutions, one must aim to choose the hardware that simplifies implementation and sustains a supply chain while meeting the project requirements.”
KLAUS SMIT
Associate Manager, Innovation Team
PepsiCo
 

Read the Answer by Steve Chewie Stavar

“For my company’s standard digital signage application, system on a chip is still a few years away.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Traci Quillen Stewart

“It is crucial to look at multiple factors when evaluating SoC vs. media players. Cost is a key factor but not the only factor.”
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Jason Stuehmer

“The primary thing to consider about a media player vs. SoC is the complexity of your content. SoC capability has come a long way since the early years with improved functionality and increased performance.”
JASON STUEHMER
Digital Signage/Screens
Massachusetts Bay Transportation Authority
 

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