ASK THE BOARD: Syncing Screens

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When you have multiple assets that are viewable at the same time do you sync your displays such that they change together? If not, why not?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Penny Carter

“There are many situations where I have multiple assets that are viewable at the same time. Their distance apart is what determines what type of distribution amp (DA) is used.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Ian Dallimore

“Where it is applicable, our messages are sync’d, although in minimal markets where we have multiple large-format roadside digital billboards, Lamar Advertising can sync its screens.”
IAN DALLIMORE
Director, Digital Growth – Lamar Advertising Company
 

Read the Answer by Ian Gadsby

“Yes. We do our best to make sure that all line-of-sight displays are displaying in sync. And, when there is a specific advertiser on all those faces, that creative lines up and matches.”
IAN GADSBY
Vice President, Digital Technology and Operations
PATTISON Outdoor Advertising
 

Read the Answer by Chris Mackenzie

“At Clear Channel Outdoor, we do have a number of assets that are viewable or partially viewable at the same time.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Dileep Varma

“In our point-of-care environment, consistent messaging is preferred due to medical and legal considerations.”
DILEEP VARMA
Head of Product Development and Operations
Outcome Health
 

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