ASK THE BOARD: Targeted Content in Crowded Public Spaces

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What are some ways to serve targeted content when you’re dealing with public spaces and a bunch of demographics at once?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Dave Dolejsi

“The first thing to consider is that there’s targeted, and there is hyper-targeted. Hyper-targeted drives specific content to a very specific demographic.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“The technology exists today to allow camera, beacon or cell-phone data creepiness to identify who the audience is.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed Content
 

Read the Answer by April Johnston

“As marketers, we can’t be everything to everyone. Start by defining your objectives and goals for your specific digital signage locations.”
APRIL JOHNSTON
Senior Marketing Manager, Digital – First Republic Bank
 

Read the Answer by Bryan Meszaros

“At times, it can be difficult to create a strategy on how to serve targeted content to your audience, especially for public spaces when you are dealing with such a diverse demographic.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“With analytics cameras, even in crowds, you can get at least the age and gender of your viewers.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

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