ASK THE BOARD: The 3 Most Important Questions

0
What are the top three questions you should ask when considering digital signage as a communication medium?
This week’s question is answered by members of the DSE Advisory Board
PRO AV COUNCIL

Read the Answer by Richard Daugherty

“When considering digital signage for communicating with an audience, there are several things you need to ask yourself and the team that will be managing it.”
RICHARD DAUGHERTY
Digital Media Solutions Engineer – AVI-SPL
 

Read the Answer by TJ DiQuollo

“When considering digital signage, there is a tendency to jump straight into the technical stuff (4K, loop length, display technology, media players, etc.).”
TJ DiQUOLLO
Director of Creative Services – Diversified
 

Read the Answer by Craig Frankenstein

“What are the user experience goals for each designated area?”
CRAIG FRANKENSTEIN
Digital Media Practice Manager – AVI Systems
 

Read the Answer by Mark Geiger

“From an end-user standpoint, I would have several questions regarding utilizing digital signage as a communication medium.”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Daniel Orme-Doutre

“Who is your audience? Knowing who your audience is will help drive the right metrics and responses to your objective.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Kenneth Brinkman

“Digital signage, with all of its complexities, has three key questions that are common to all projects.”
MIKE WHITE
Director of Business Development
Dynamic Digital Signage
Unified AV
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.