ASK THE BOARD: The Hologram Fad

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Holographic projection imagery – is it a fad, or is it here to stay?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“In many ways, the popularity of holographic display systems is a fad. A couple of years ago, people would queue up in malls and other public places … “
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Dave Koppelman

“Holographic projection imagery is currently a fad that can graduate to mainstream usage as the technology evolves and the venues in which it could be applied expand.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“No other technology exists quite like the hologram. When used properly, holograms have the ability to turn heads and drop jaws. The 3D effect makes us feel like we’ve stepped into a future reality.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“I believe that holographic projection imagery is a fad. In 1996, I also predicted that digital photography was a fad and would never replace film.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

Read the Answer by Rick Robinson

“Holograms are “magical” and yet perhaps not quite “real” enough to become a common visual currency. They resonate in certain dramatic contexts, executing and impacting quite well in those moments.”
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

Read the Answer by David Saleme

“At the risk of sounding like the curmudgeon who hollers “Get off my lawn!” at the neighborhood kiddos on a pleasant summer day, I believe holographic projection imagery at this time is a fad.”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

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