ASK THE BOARD: The Implications of Programmatic

0
How do you define programmatic, and what are its implications for the buying/selling process of digital signage?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Dave Koppelman

“In my eyes, programmatic is more about automation, basically automating the media buying process.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“Programmatic is an automated method for serving ads. It is an exciting new tool that allows for micro targeting within the physical world.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“The definition for programmatic digital signage is a bit blurred, remains up to different interpretation(s) and continues to evolve in lockstep with the emerging marketplace. “
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. “
RICK ROBINSON
Managing Partner, Services – Billups
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.