ASK THE BOARD: The Importance of Creative Briefs

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How important are creative briefs in your workflow?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Elicia Davis

“The quick answer is “creative briefs are very important.”
ELICIA DAVIS
Project Manager – Freshwater Digital
 

Read the Answer by Dave Dolejsi

“How important are creative briefs? Can I say “critical!”?”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“For our workflow, creative briefs offer two primary benefits: scope and accountability.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed Content
 

Read the Answer by Bryan Meszaros

“Creative briefs are immensely important to the success of any project! A well-constructed brief helps to provide guidance …”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“We do creative projects of all sizes and find that creative briefs are most helpful on larger projects. Our project pipeline is 80% informational digital signage, and only 20% digital out-of-home … “
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

Read the Answer by Marcos Terenzio

“Creative briefs form a critical part in ensuring the successful delivery of effective digital experiences.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

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