ASK THE BOARD: The Key to Integrating DS with Mobile

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What are the keys to integrating digital signage with mobile devices?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“The promise of frictionless interaction between digital signage and mobile devices has been elusive in western markets.”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Dave Koppelman

“Having digital ads interact with mobile devices is one of the key selling points when we approach a client with this strategy.”
DAVE KOPPELMAN
Managing Director
MacDonald Media

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Read the Answer by Travis Kragh

“There are many different ways to integrate mobile devices with digital signage. I typically group these integrations into two buckets; “CX improvement” and “push marketing.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“I think you have to be careful what content you intend to use in both digital signage and mobile. Some things that may work great on mobile do not translate that well between mobile devices and digital signage.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

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