ASK THE BOARD: The Power of Location Data

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How much has location data impacted the ability for DOOH to drive more targeted, measurable results for advertisers?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“Location is a critical component of marketing operations. In fact, it is one of the “P’s” of the canonical “4 P’s” of marketing: Product, Price, Promotion, and Place.”
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Dave Koppelman

“Location data has clearly impacted the ability to allow DOOH to drive more targeted, measurable results.”
DAVE KOPPELMAN
Managing Partner
MacDonald Media
 

Read the Answer by Travis Kragh

“Leveraging location data has quickly boosted marketing value for advertisers and DOOH providers. Location data provides new methods for targeting and measurement.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“Location data, sourced from mobile device IDs, has allowed us to be smarter, more innovative and accountable in Digital OOH (DOOH) campaigns.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“In theory, the availability of location data is a 100-percent game-changer. But, it’s not just yet at massive real-time scale in practice. The data is there. “
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

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