ASK THE BOARD: This Year’s Content Trends

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What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Considering how much of the last year has seen pivotal points for digital signage growth, we can expect 2018 to be an even bigger year for evolving content.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“Environments, audiences and brands will always dictate design. Categories are always established by business objectives and the content’s role in a broader strategy and content marketing system.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Joshua Eftekhari-Asl

“I see the integration of AI into digital signage being explored in the next 12 months. We are already ideating on the possibility of leveraging Alexa technology…”
JOSHUA EFTEKHARI-ASL
Manager of Technology Delivery – Taco Bell
 

Read the Answer by Steve Glancey

“One of the design trends that my colleague (Alyssa Voegele) pointed out was this propensity toward “full-spectrum, nearly holographic color palettes…”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“It’s always interesting to see what trends stick around for a while and which ones quickly become “one hit wonders.” I think we are going to see a spike in data-generated content in the months to come.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“I’m excited to see more video with live data insertions. The idea that video has to be pre-rendered and static is something we’ll see changing more and more.”
JIM NISTA
CEO – Insteo

 

Read the Answer by Marcos Terenzio

“The integration of mobile within brick-and-mortar continues to increase every day. The lines between location-based digital experiences and consumer’s own mobile devices are blurring.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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