ASK THE BOARD: Too Many Displays or Not Enough?

0
How many displays are enough in any given venue, and when is it too much?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“The number of displays needed for a venue obviously depends on size and type of the venue, but it also depends on the content … “
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Mark Geiger

“I believe the number of digital displays in any given venue should be relative to budget, objective, size and type of the facility.”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Steve Glancey

“I don’t believe there is a one-size-fits-all answer to this question. It always depends on the objective of the network within the venue.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed Content
 

Read the Answer by Travis Kragh

“While display count is commonly discussed, WHERE to put your displays and WHAT to put on them is equally important.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Megan McSweeney

“There is no ‘right’ answer to this question – except for “it depends on the situation.” Whenever installing digital signage, there has to be a goal, strategy, purpose and an audience in mind.”
MEGAN MCSWEENEY
Senior Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Angie Nalepka

“Digital displays are seen as an exciting and practical addition to any public space.”
ANGIE NALEPKA
Senior Manager, Digital Experience & Creative
Rogers Communications
 

Read the Answer by Christina Radigan

“There are a lot of factors that go into determining the ‘right’ number of screens for a venue, and there’s really no magic formula.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“The number, size, resolution, proximity, spatial relationship, density, elevation and sequencing of digital display screens are all a function of environmental purpose.”
RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

Read the Answer by Jessica Stevens

“I don’t think that there is any special number of displays that is the right number or not enough. It’s more what the experience requires, how you want to impact the space, what your budget is.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.