ASK THE BOARD: Touchscreen Analytics

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How do you use touch screen analytics to test the effectiveness of interactive screen content?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“We capture touchscreen analytics to measure both the usability of the experience and effectiveness of the content.”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Dave Koppelman

“The one true indication of consumer engagement is interaction. If the consumer embraces the content, it shows intention, interest and interactivity.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“Tracking analytics on touchscreens is a great way to improve CX, UX and overall content effectiveness. Here are a few tips to help make you a pro.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Megan McSweeney

“Reviewing touchscreen analytics is important, as it helps us make data-driven decisions.”
MEGAN MCSWEENEY
Senior Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by David Oakley

“I use touchscreen analytics the same way I use any type of analytics.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

Read the Answer by Christina Radigan

“Touchscreen interactivity and the level of analytics currently available in many cases offers marketers unprecedented insight into the effectiveness of content.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

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