ASK THE BOARD: Viewing Distance

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What are some guiding principles for content prepared for close-up viewing versus long-distance?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“With countless media options and delivery channels, content is delivered in various shapes, sizes and frequency.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“There is a host of creative production tactics and techniques used in developing content for either viewing experience.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“I came up with a few thoughts of my own and polled some of the designers at Screenfeed to catch their wisdom.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“How many people paid attention in Typography 101? If you missed the lesson on “font sizes,” it was a good one!”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Patricia Mitrano

“Guiding principles for short or long-distance evolve around the viewer. Those up-close appreciate content that’s informative, clear and interactive.”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Jim Nista

“We look at viewing distance as three different categories, not two. We design for 3 feet/1 meter for close-up viewing screens, such as wayfinders, 10 feet/3 meters on informational screens and greater than that for retail/outdoor.”
JIM NISTA
CEO – Insteo
 

Read the Answer by Marcos Terenzio

“There are many factors that must be considered when creating effective digital content that will be absorbed and retained.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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