ASK THE BOARD: What Emphasis is Put on Content?

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What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Elicia Davis

“Hardware and software procurement are often either overlooked or handled by a different department for digital signage. A pain point in the industry, especially from a digital signage …”
ELICIA DAVIS
Project Manager – Freshwater Digital
 

Read the Answer by Dave Dolejsi

“How much emphasis do consumers place on content in digital signage? A lot – whether they know it or not.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“Budgeting realistically for content is a lot better today than it was 10 years ago when I first started in the industry. In the last five to eight years … “
STEVE GLANCEY
Vice President Business Development – Screenfeed Content
 

Read the Answer by Bryan Meszaros

““Content is King,” and “Right Message, Right Place” are common punch lines used by everyone from screen suppliers to CMS Vendors…well almost everyone, as there are a few exceptions.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Unfortunately, on the hardware and software manufacturer’s side, content can still be considered an afterthought, although it has gotten better over the last few years.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

Read the Answer by Marcos Terenzio

“Digital experiences play a vital role in helping to build brand loyalty and influence purchase decisions. There is no denying that we have all shifted to a digital-first society.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

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