ASK THE BOARD: What Size is Your Playlist?

Explore best practices in playlist size: What’s the optimal number of messages for audiences? There is no one size-fits-all solution, so how are system owners handling this?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Jonathan Dodge

“Setting the playlist and determining the optimal number of messages for a particular audience is one of the most challenging aspects of digital signage content.”
EVP, Business Development – Freshwater Digital Media Partners

Read the Answer by Dave Dolejsi

“Here is a scenario I have repeatedly experienced. A client has invested in the technology, the hardware, the infrastructure, integration and finally the content.”
Associate Vice President – Content Strategy
St. Joseph Communications

Read the Answer by Steve Glancey

“My recommended approach would be as follows: First, settle on the average dwell time of the audience, that is, how long a viewer typically watches the screen/s per visit.”
Vice President Business Development – ScreenFeed

Read the Answer by Jim Nista

“At Insteo, we build a fair amount of informational signage like menus, directories, corporate communications, wayfinding and other interactive screens. Many of these screens don’t have a playlist at all, especially directories and menus.”
CEO – Insteo



Read the Answer by Randy Poindexter

“The primary purpose of digital menu boards in our restaurants is to showcase our lineup of menu Items to enable the ordering process to run smoothly for customers…”
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

Read the Answer by Steve Chewie Stavar

“The only way to answer how many messages should be on a display for the audience is to answer the question of how long your audience will see the digital display?”
Digital Signage Specialist – West Virginia University

Read the Answer by Marcos Terenzio

“With so many types of digital experiences these days, determining effective playlist strategies can be very challenging. There is no one-size-fits-all formula to doing this.”
Digital Creative Experience – Shikatani Lacroix Design

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