ASK THE BOARD: Where to Install in a New Environment?

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What do you consider when deciding where to install your digital displays in a new environment?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Sandra Breading

“This is probably my favorite part of working on a new building or location. Things I look at to determine digital displays include…”
SANDRA BREADING
Senior Director, IT – Marriott International
 

Read the Answer by Megan Cardaman

“When planning a digital sign install in a new environment, there are a few things to keep in mind when deciding just exactly where to place the signs. Consider these three factors…”
MEGAN CARDAMAN
Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Len Dudis

“There are several considerations that are important in deciding on a location including power, network access, ambient and/or direct light, exposure to external elements, audio requirements…”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Mark Geiger

“The first thing I always do when deciding where to install a new digital display is locate the best vantage points. I also review foot-traffic and ambient light patterns to ensure maximum exposure.”
MARK GEIGER
Advertising Sales Manager of Products and Services
Georgia World Congress Center
 

Read the Answer by Patricia Mitrano

“The decision to install digital communication screens for our patients and visitors is based on a goal to present messages that are sensitive to their time and can reach them in an effective way.”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Michael Oram

“The factors we consider when determining where to install signage at the airport include, but are not limited to passenger flow, decision points, arriving vs. departing passengers…”
MICHAEL ORAM
Airport Contract Specialist/MA II – McCarran International Airport
 

Read the Answer by Brad Savage

“There are usually two driving factors in answering this question: the purpose and the network end-user.”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

Read the Answer by Dave Taylor

“Determining where to install your digital displays is one of the most important issues that everyone should be looking at since placement is key to having your message seen.”
DAVE TAYLOR
Senior Director of Digital Operations – Westfield
 

Read the Answer by Dileep Varma

“New environments and all the challenges that they bring are always a great way to advance your product.”
DILEEP VARMA
Director of Product Development – Outcome Health
 

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