ASK THE BOARD: Who’s in Charge?

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How many people should be “in charge” of a digital sign?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“This is a REALLY tough question. I bet a lot of people will answer “ONE!” to make management simpler, but in my experience, it takes a coordinated team to manage a signage network.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Dave Dolejsi

“I really like this question because I have been having this conversation with clients (and not always successfully) for years.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Ignaz Gorischek

“It depends on how you define “in charge.” There should always be one person who has the final vote or say so, but that is simply a safeguard for me.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Gary Harris

“There should be one person in charge of content for the sign, although they may have another person that helps create content for them.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Daniel Orme-Doutre

“There isn’t one number or structure that works the best. The better the command and hierarchy, the better the communications and expectations though.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Matt Prohaska

“At least nine people should be involved. Like any publisher’s content environment, the number of people includes all those creating that ideal experience for the viewer…”
MATT PROHASKA
CEO & Principal
Prohaska Consulting
 

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