ATEN Tech Successfully Defends its “Simply Better Connections” Trademark


IRVINE, CA – May 30, 2019 – ATEN International, the leading supplier of IT and Professional AV equipment connections management solutions, announced that its subsidiary, ATEN Technology Inc. (“ATEN Tech”) has successfully protected the trademark “SIMPLY BETTER CONNECTIONS” against an infringement by Arris International (NASDAQ: ARRS). After a nearly year-long dispute, both parties have reached a settlement. ATEN International has been persistent in its protection of their corporate image and intellectual property.

ATEN Tech, the owner of the “Simply Better Connections” trademark was forced to pursue Arris and its affiliate Ruckus Wireless who have long been using ATEN Tech’s trademark, without authorization. When ATEN Tech learned about and the infraction, they asked Ruckus to stop its unauthorized use. Ruckus nevertheless took a strong stand and refused to comply forcing ATEN Tech to protect its rights against Arris legally. After a year-long battle, Arris decided to extend the olive branch and settle, quickly reaching an agreement. Arris acknowledged that ATEN Tech is the owner of the trademark “Simply Better Connections” and promised not to use the said trademark in the future.

ATEN International has been active in the global tech market under the brand name “ATEN” for 40 years. The company has dedicated substantial resources and manpower to advancing various R&D achievements, and continues to actively protect its business reputation and brand image, both of which are highly regarded globally. ATEN International aggressively defends its brand accomplishments in expectation of full credit for trademark and intellectual property rights from the industry. Furthermore, through the comprehensive influences of brand management associated with intellectual property strategies, ATEN International can protect the interests of global customers, as well as promote the values of fairness and justice.

About ATEN Technology, Inc.:

ATEN Technology, Inc. is the technology leader and global manufacturer of KVM and Pro AV connectivity solutions, and the U.S. subsidiary of ATEN International Co., Ltd. (TWSE: 6277), established in 1979. A certified member of the HDBaseT Alliance, holding over 500 industry patents, ATEN offers integrated KVM, Professional Audio (Pro AV), and Intelligent Power solutions, across all industries including corporate, commercial, government, industrial, entertainment, educational, and retail environments.

A technology first company, ATEN’s advanced ability to quickly develop customized solutions in KVM, Pro AV, PDU, USB, and data communication lines allows the company to build products that connect, manage, and optimize electronics based on customer need. ATEN’s comprehensive portfolio of innovative, reliable products is available worldwide, with local U.S support. For more information, visit: and follow @ATENConnect on Twitter.


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