NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands can create contextual dynamic campaigns that resonate with the viewers, and can measure the precise impact of their communication strategies.
“Audience measurement is a linchpin to continuing the rapid growth of the digital place-based media industry,” said Barry Frey, president & CEO, DPAA. “Quividi is at the forefront of providing the detailed attention metrics that marketers need to make informed decisions on how to most effectively incorporate DPB into video campaigns”
“Having real-time contextual data is vital for screen media in order to be responsive and accountable,” said Ke-Quang Nguyen-Phuc, CEO, Quividi. “With large deployments worldwide, Quividi has demonstrated that attention is a formidable currency for the DOOH and DPB markets. Furthermore, real-time segmentation of the audience and attention measurement are instrumental to programmatic, on the ad trading side as well as on the creative side. We’re looking forward to building this vision for programmatic together with our peers at DPAA.”
DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models.
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Quividi (www.quividi.com)
Created in 2006, Quividi provides the #1 Audience & Context Aware platform for digital out-of-home (DOOH) and digital place-based (DPB) media, with 500 end-customers and 500+ million people analyzed every month in 50+ countries.
Quividi’s Anonymous Video Analytics (AVA) certifies viewership and analyzes the demographics and mood of the audience, while fully respecting personal privacy. It helps screen network operators, agencies and advertisers create context responsive campaigns designed for diverse audience groups and receive precise performance reports. Operating in real time, it paves the way for programmatic efficiency gain.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.