Automation Arts and Daktronics Build Partnership With Multiple Recent Projects


BMO Tower and Mecca Sports Bar & Grill highlight collaboration efforts

BROOKINGS, S.D. – Aug. 6, 2020Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has built a partnership with Automation Arts, a Wisconsin-based commercial and residential AV integrator, for multiple recent installations including LED video displays at BMO Tower and the Milwaukee Bucks’ Mecca Sports Bar & Grill at Fiserv Forum.

“Our experience working with the Daktronics team has been incredible,” said Ron Moore, vice president of Automation Arts. “From the first project, their team – including Tony Mulder and Brock Wallen – have been the most responsive and professional partners I have personally ever worked with leading to some very successful projects. Everything from design, delivery and support, Daktronics has been with us every step of the way on these projects. We are looking forward to collaborating on many more projects in the future.”

One of the most recently completed projects took place at BMO Tower in Milwaukee, Wisconsin. The project included a large LED video display featuring 2.9-millimeter pixel spacing. The display measures more than 21 feet high by 10 feet wide and shares crisp, clear high-resolution imagery as people enter the building.

The display brings additional branding and Milwaukee-focused content to grab viewers’ attention and elevate the ambiance of the space to match the luxury of the building. It can show live and recorded video as well as graphics and promotional content to meet the needs of BMO Tower.

“Working with Automation Arts on these installations was an exceptional experience and the results are amazing,” said Daktronics Regional Sales Manager Tony Mulder. “At Daktronics, we’ve instilled a commitment to developing relationships with AV integrators and these projects show the great things we can accomplish when working together to bring our customer’s visions to life. We look forward to many more successful projects, similar to these, in the future.”

Another project the companies worked together to complete last year took place at the Mecca Sports Bar & Grill near Fiserv Forum, home of the Milwaukee Bucks. Automation Arts recently was awarded a 2020 Commercial Integrator Award for this installation which includes a large LED video display paired with three ribbon displays that surround fans in this entertainment space.

The main display measures nearly 17.5 feet high by 31 feet wide while the three ribbon displays all measure 2 feet high and vary in length at 34.5 feet, 40.5 feet and 48 feet long. The main display shows live sports coverage and additional entertainment content while the ribbon displays supplement information such as statistics and scores while sharing other graphics.

The companies also worked together to install a 17.5-feet high by 30.5-feet wide LED video display in the Bucks’ Beer Garden. The display features 6-millimeter pixel spacing and is similarly used to show live sporting events, supporting graphics and information.

About Automation Arts

Automation Arts has been at the forefront of high-level Commercial Audio-Visual Integration since 1993. Our objective is to provide the highest quality end-user experience possible. This objective is reached through our passion for customer service, attention to detail, and our experience with deploying high-level/innovative product offerings. Automation Arts has grown to become one of the largest Audio-Visual Integrators in the state of Wisconsin.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at


Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its Annual Report on Form 10-K for its 2019 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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